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Integrated
Detailed
Informational
Analytical
Visual
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Johnson and Johnson
3D Visualization
Training
Medical
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Project Description: With a large international sales team requiring extensive training and education on a variety of new complex surgical products and processes, the Client found it difficult keeping the team (spread throughout 27+ countries and utilizing many different languages) current on these new devices and their capabilities.
The nature of the devices is mechanical in many ways but traditional textual description and static pictorial representation did not effectively communicate their operation, therefore training was required. “Face- to-face” training (individually or in classrooms), was logistically difficult and with inconsistent results. The resulting expense associated with supplying the device, the dedicated training professional and the associated travel costs were economically impractical.
The Company was contracted to develop a cost effective solution for all of these difficult issues. Utilizing Bridgeworks©, 3D visualizations were created illustrating the device’s physical operation and use. The specific parts and components were animated to visually display how the real device physically operates. The textual content was linked to the device’s functions and physical operation. The student could “see” how the device actually functioned and manipulate the device. Multimedia consisting of video and audio content was added to complete the experience.
An important distinguisher of Bridgework’s 3D visualization is the ability of the student to interact and “learn by doing” verses watching a “canned” animation. Students can assemble and disassemble a piece of complex medical equipment: a technique proven to increase retention by improving understanding and comprehension (verses just watching a piece of equipment in traditional animations).
The system has been globally deployed via the internet as a Training Delivery Platform (TDP) including on-line quizzes/tests to over 27 countries and used by students of varying degrees of computer proficiency.
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Johnson and Johnson Project Summary (.pdf) |
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